31 March 2009

Predictably Irrational

My review of Dan Ariely's Predictably Irrational was posted on Biznology:

How can marketers deal with irrational customers?

Check it out for some tips on how to predict customer's behavior so as to present your product properly to the market using the principals of behavioral economics. The vignettes Ariely writes about are excellently detailed; and his creativity in constructing his experiments is laudable. See if you like it as well as I did.